Zurich Help and Support | Zurich Insurance UK

Insurance | Personal | Zurich Insurance

Zurich Retirement options

Zurich Insurance UK – Personal, Business & Public Sector

First time visit: View without clicking anything

Business Insurance Solutions | Zurich Business

Information for Brokers | Zurich

Life Insurance Quick Quote | Zurich Insurance UK

Get a Life Insurance Quote from £5 a month with Zurich

Protecting the Public & Voluntary Sectors | Zurich Municipal

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Zurich

Title / URL	Issues
Zurich Help and Support \| Zurich Insurance UKwww.zurich.co.uk/support	19
Insurance \| Personal \| Zurich Insurancewww.zurich.co.uk/insurance	10
Zurich Retirement optionswww.zurich.co.uk/retirement	9
Zurich Insurance UK – Personal, Business & Public Sectorwww.zurich.co.uk/	7
First time visit: View without clicking anythingwww.zurich.co.uk/	7
Business Insurance Solutions \| Zurich Businesswww.zurich.co.uk/business	2
Information for Brokers \| Zurichwww.zurich.co.uk/business/broker	2
Life Insurance Quick Quote \| Zurich Insurance UKwww.zurich.co.uk/value-your-world	2
Get a Life Insurance Quote from £5 a month with Zurichwww.zurich.co.uk/life-insurance	2
Protecting the Public & Voluntary Sectors \| Zurich Municipalwww.zurich.co.uk/municipal	2

Ensure links explain their purpose

Zurich

Where this issue has occurred