Feature Story Archive | Zoetis

Zoetis - Global Animal Health Company | Zoetis

Zoetis Livestock Products & Solutions | Zoetis

Zoetis - Executive Team | Zoetis

Zoetis Equine Products | Zoetis

Zoetis Diagnostics | Zoetis

Zoetis Blog, News & Insights | Zoetis

Zoetis Petcare Products & Solutions | Zoetis

Podcast Archive | Zoetis

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Zoetis

Title / URL	Issues
Feature Story Archive \| Zoetiswww.zoetis.com/news-and-insights/feature-story-archive	22
Zoetis - Global Animal Health Company \| Zoetiswww.zoetis.com/	17
Zoetis Livestock Products & Solutions \| Zoetiswww.zoetis.com/products-and-science/livestock	14
Zoetis - Executive Team \| Zoetiswww.zoetis.com/our-company/our-story/executive-team	13
Zoetis Equine Products \| Zoetiswww.zoetis.com/products-and-science/equine	12
Zoetis Diagnostics \| Zoetiswww.zoetis.com/products-and-science/diagnostics	11
Zoetis Blog, News & Insights \| Zoetiswww.zoetis.com/news-and-insights/news-insights	9
Zoetis Petcare Products & Solutions \| Zoetiswww.zoetis.com/products-and-science/petcare	9
Podcast Archive \| Zoetiswww.zoetis.com/news-and-insights/podcast-archive	6

Ensure links explain their purpose

Zoetis

Where this issue has occurred