We're protecting our planet's iconic wildlife | WWF

Our reports in the knowledge hub | WWF

Our success stories: what we've achieved together | WWF

Our challenge events: join the race to save our world | WWF

About WWF-UK | WWF

Rewilding | WWF

WWF Scotland - building a cleaner, fairer environment | WWF

Food | WWF

Eight tips to eat more sustainably | WWF

Contact us: we're here to help you | WWF

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2025

May 2025

	Title / URL	Issues
	We're protecting our planet's iconic wildlife \| WWFwww.wwf.org.uk/learn/wildlife	54
	Our reports in the knowledge hub \| WWFwww.wwf.org.uk/our-reports	52
	Our success stories: what we've achieved together \| WWFwww.wwf.org.uk/success-stories	12
	Our challenge events: join the race to save our world \| WWFwww.wwf.org.uk/events	12
	About WWF-UK \| WWFwww.wwf.org.uk/about	6
	Rewilding \| WWFwww.wwf.org.uk/learn/rewilding	5
	WWF Scotland - building a cleaner, fairer environment \| WWFwww.wwf.org.uk/scotland	4
	Food \| WWFwww.wwf.org.uk/food	4
	Eight tips to eat more sustainably \| WWFwww.wwf.org.uk/better-basket	3
	Contact us: we're here to help you \| WWFwww.wwf.org.uk/contact-us	3

Ensure links explain their purpose

WWF

Where this issue has occurred