We're protecting our planet's iconic wildlife | WWF

Our reports in the knowledge hub | WWF

Our challenge events: join the race to save our world | WWF

Our success stories: what we've achieved together | WWF

About WWF-UK | WWF

Rewilding | WWF

Food | WWF

WWF Scotland - building a cleaner, fairer environment | WWF

Philanthropy and foundation gifts | WWF

Eight tips to eat more sustainably | WWF

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

May 2025

April 2025

Title / URL	Issues
We're protecting our planet's iconic wildlife \| WWFwww.wwf.org.uk/learn/wildlife	54
Our reports in the knowledge hub \| WWFwww.wwf.org.uk/our-reports	52
Our challenge events: join the race to save our world \| WWFwww.wwf.org.uk/events	12
Our success stories: what we've achieved together \| WWFwww.wwf.org.uk/success-stories	12
About WWF-UK \| WWFwww.wwf.org.uk/about	6
Rewilding \| WWFwww.wwf.org.uk/learn/rewilding	5
Food \| WWFwww.wwf.org.uk/food	4
WWF Scotland - building a cleaner, fairer environment \| WWFwww.wwf.org.uk/scotland	4
Philanthropy and foundation gifts \| WWFwww.wwf.org.uk/philanthropy	3
Eight tips to eat more sustainably \| WWFwww.wwf.org.uk/better-basket	3

Ensure links explain their purpose

WWF

Where this issue has occurred