Our reports in the knowledge hub | WWF

Our challenge events: join the race to save our world | WWF

About WWF-UK | WWF

Food | WWF

WWF Scotland - building a cleaner, fairer environment | WWF

Lead the way with a gift in your will | WWF

UK walking trails | WWF

Philanthropy | WWF

Welcome to Go Wild | WWF

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

March 2026

February 2026

	Title / URL	Issues
	Our reports in the knowledge hub \| WWFwww.wwf.org.uk/our-reports	49
	Our challenge events: join the race to save our world \| WWFwww.wwf.org.uk/events	9
	About WWF-UK \| WWFwww.wwf.org.uk/about	6
	Food \| WWFwww.wwf.org.uk/food	4
	WWF Scotland - building a cleaner, fairer environment \| WWFwww.wwf.org.uk/scotland	3
	Lead the way with a gift in your will \| WWFwww.wwf.org.uk/gifts-in-wills	1
	UK walking trails \| WWFwww.wwf.org.uk/act/trails	1
	Philanthropy \| WWFwww.wwf.org.uk/philanthropy	1
	Welcome to Go Wild \| WWFwww.wwf.org.uk/gowild	1

Ensure links explain their purpose

WWF

Where this issue has occurred