Our reports in the knowledge hub | WWF

Our challenge events: join the race to save our world | WWF

About WWF-UK | WWF

WWF Scotland - building a cleaner, fairer environment | WWF

Food | WWF

Pride | WWF

Rewilding | WWF

Lead the way with a gift in your will | WWF

Philanthropy | WWF

First time visit: View without clicking anything

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

	Title / URL	Issues
	Our reports in the knowledge hub \| WWFwww.wwf.org.uk/our-reports	49
	Our challenge events: join the race to save our world \| WWFwww.wwf.org.uk/events	9
	About WWF-UK \| WWFwww.wwf.org.uk/about	6
	WWF Scotland - building a cleaner, fairer environment \| WWFwww.wwf.org.uk/scotland	4
	Food \| WWFwww.wwf.org.uk/food	4
	Pride \| WWFwww.wwf.org.uk/pride	4
	Rewilding \| WWFwww.wwf.org.uk/learn/rewilding	2
	Lead the way with a gift in your will \| WWFwww.wwf.org.uk/gifts-in-wills	1
	Philanthropy \| WWFwww.wwf.org.uk/philanthropy	1
	First time visit: View without clicking anythingwww.wwf.org.uk/	1

Ensure links explain their purpose

WWF

Where this issue has occurred