Our Capabilities - VCCP London

Policies - VCCP London

Contact Us - VCCP London

LinkedIn helps people ‘avoid the awkward’ in work by opening up important conversations around DEI - VCCP London

Look who’s back… Müller teams up with Magic Eye Inc® to relaunch a retro ‘90s classic - VCCP London

First time visit: View without clicking anything

Home - VCCP London

Our work - VCCP London

Grab your passport. ‘Get Out There’, easyJet’s latest brand campaign gives some unexpected faces a long overdue holiday - VCCP London

Müller inspires the nation to “Love Every Bit” - VCCP London

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

June 2025

May 2025

Vccp

Title / URL	Issues
Our Capabilities - VCCP Londonwww.vccp.com/capabilities	30
Policies - VCCP Londonwww.vccp.com/policies	22
Contact Us - VCCP Londonwww.vccp.com/contact-us	20
LinkedIn helps people ‘avoid the awkward’ in work by opening up important conversations around DEI - VCCP Londonwww.vccp.com/work/linkedin/microwave	19
Look who’s back… Müller teams up with Magic Eye Inc® to relaunch a retro ‘90s classic - VCCP Londonwww.vccp.com/work/muller/muller-magic-eye	18
First time visit: View without clicking anythingwww.vccp.com/	17
Home - VCCP Londonwww.vccp.com/	17
Our work - VCCP Londonwww.vccp.com/work	17
Grab your passport. ‘Get Out There’, easyJet’s latest brand campaign gives some unexpected faces a long overdue holiday - VCCP Londonwww.vccp.com/work/easyjet/get-out-there	16
Müller inspires the nation to “Love Every Bit” - VCCP Londonwww.vccp.com/work/muller/love-every-bit	16

Avoid using the same link text for different destinations

Vccp

Where this issue has occurred