Our Capabilities - VCCP London

Policies - VCCP London

Contact Us - VCCP London

Canon PIXMA Printers. For The Stuff Of Life - VCCP London

VCCP London - Doritos Dippers "Next Level Nachos" - VCCP London

First time visit: View without clicking anything

Our work - VCCP London

Home - VCCP London

Snap LDN & VCCP Media launch disruptive OOH campaign for new client Florence - VCCP London

Ritz. Ready when you aren't - VCCP London

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2025

December 2024

Vccp

Title / URL	Issues
Our Capabilities - VCCP Londonwww.vccp.com/capabilities	30
Policies - VCCP Londonwww.vccp.com/policies	22
Contact Us - VCCP Londonwww.vccp.com/contact-us	20
Canon PIXMA Printers. For The Stuff Of Life - VCCP Londonwww.vccp.com/work/canon/the-stuff-of-life	18
VCCP London - Doritos Dippers "Next Level Nachos" - VCCP Londonwww.vccp.com/work/doritos/next-level-nachos	18
First time visit: View without clicking anythingwww.vccp.com/	17
Our work - VCCP Londonwww.vccp.com/work	17
Home - VCCP Londonwww.vccp.com/	17
Snap LDN & VCCP Media launch disruptive OOH campaign for new client Florence - VCCP Londonwww.vccp.com/work/florence/we-give-a-shift	16
Ritz. Ready when you aren't - VCCP Londonwww.vccp.com/work/ritz/ritz-ready-when-you-arent	16

Avoid using the same link text for different destinations

Vccp

Where this issue has occurred