Our Capabilities - VCCP London

Policies - VCCP London

Contact Us - VCCP London

Look who’s back… Müller teams up with Magic Eye Inc® to relaunch a retro ‘90s classic - VCCP London

Our work - VCCP London

Why stumble when you can soar?: A hang-gliding goat reaches new heights in latest Virgin Media campaign showing the power of its superior WiFi Guarantee - VCCP London

First time visit: View without clicking anything

Home - VCCP London

Join Us @VCCP - VCCP London

Cadbury celebrates milestone anniversary with new campaign from VCCP - VCCP London

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

March 2025

February 2025

Vccp

Title / URL	Issues
Our Capabilities - VCCP Londonwww.vccp.com/capabilities	28
Policies - VCCP Londonwww.vccp.com/policies	21
Contact Us - VCCP Londonwww.vccp.com/contact-us	17
Look who’s back… Müller teams up with Magic Eye Inc® to relaunch a retro ‘90s classic - VCCP Londonwww.vccp.com/work/muller/muller-magic-eye	16
Our work - VCCP Londonwww.vccp.com/work	15
Why stumble when you can soar?: A hang-gliding goat reaches new heights in latest Virgin Media campaign showing the power of its superior WiFi Guarantee - VCCP Londonwww.vccp.com/work/virgin-media-o2/goat-glider	14
First time visit: View without clicking anythingwww.vccp.com/	14
Home - VCCP Londonwww.vccp.com/	14
Join Us @VCCP - VCCP Londonwww.vccp.com/join-us-vccp	13
Cadbury celebrates milestone anniversary with new campaign from VCCP - VCCP Londonwww.vccp.com/work/cadbury/yours-for-200-years	12

Avoid using the same link text for different destinations

Vccp

Where this issue has occurred