Our Capabilities - VCCP London

Policies - VCCP London

Contact Us - VCCP London

Our work - VCCP London

Viva Summer - Primark - VCCP London

Home - VCCP London

First time visit: View without clicking anything

Join Us @VCCP - VCCP London

VCCP Challenger Series: Cracking the Memory Code - VCCP London

Cadbury Dairy Milk &More: Cadbury and VCCP London create ‘distracted’ ads to spotlight their most indulgent addition to the Cadbury Dairy Milk range - VCCP London

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

March 2025

February 2025

Vccp

Title / URL	Issues
Our Capabilities - VCCP Londonwww.vccp.com/capabilities	27
Policies - VCCP Londonwww.vccp.com/policies	21
Contact Us - VCCP Londonwww.vccp.com/contact-us	17
Our work - VCCP Londonwww.vccp.com/work	15
Viva Summer - Primark - VCCP Londonwww.vccp.com/work/primark/viva-summer	14
Home - VCCP Londonwww.vccp.com/	14
First time visit: View without clicking anythingwww.vccp.com/	14
Join Us @VCCP - VCCP Londonwww.vccp.com/join-us-vccp	13
VCCP Challenger Series: Cracking the Memory Code - VCCP Londonwww.vccp.com/cracking-the-memory-code	13
Cadbury Dairy Milk &More: Cadbury and VCCP London create ‘distracted’ ads to spotlight their most indulgent addition to the Cadbury Dairy Milk range - VCCP Londonwww.vccp.com/work/cadbury/cadbury-more	12

Avoid using the same link text for different destinations

Vccp

Where this issue has occurred