Cookies | UAL

Central Saint Martins | Central Saint Martins

London College of Communication | London College of Communication

Chelsea | Chelsea

20/20: Reflections II | UAL

Wimbledon | Wimbledon

London College of Fashion | London College of Fashion

People | UAL

UAL Bereavement support group | UAL

Discovery webinars and open events | UAL

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

November 2025

October 2025

University of the Arts London

	Title / URL	Issues
	Cookies \| UALwww.arts.ac.uk/cookies	78
	Central Saint Martins \| Central Saint Martinswww.arts.ac.uk/colleges/central-saint-martins	55
	London College of Communication \| London College of Communicationwww.arts.ac.uk/colleges/london-college-of-communication	49
	Chelsea \| Chelseawww.arts.ac.uk/colleges/chelsea-college-of-arts	44
	20/20: Reflections II \| UALwww.arts.ac.uk/whats-on/2020-reflections-2025	42
	Wimbledon \| Wimbledonwww.arts.ac.uk/colleges/wimbledon-college-of-arts	42
	London College of Fashion \| London College of Fashionwww.arts.ac.uk/colleges/london-college-of-fashion	42
	People \| UALwww.arts.ac.uk/search/people	41
	UAL Bereavement support group \| UALwww.arts.ac.uk/whats-on/ual-bereavement-support-group	39
	Discovery webinars and open events \| UALwww.arts.ac.uk/open-days	39

Avoid using the same link text for different destinations

University of the Arts London

Where this issue has occurred