Accessible rooms | UAL

Stories | UAL

People | UAL

What's on | UAL

Scholarships | UAL

Research | UAL

Work placements: Diploma in Professional Studies | UAL

Postgraduate study | UAL

Student Careers | UAL

About UAL | UAL

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

University of the Arts London

	Title / URL	Issues
	Accessible rooms \| UALwww.arts.ac.uk/study-at-ual/accommodation-services/accessible-rooms	30
	Stories \| UALwww.arts.ac.uk/search/stories	30
	People \| UALwww.arts.ac.uk/search/people	30
	What's on \| UALwww.arts.ac.uk/search/whats-on	30
	Scholarships \| UALwww.arts.ac.uk/search/scholarships	30
	Research \| UALwww.arts.ac.uk/search/research	30
	Work placements: Diploma in Professional Studies \| UALwww.arts.ac.uk/study-at-ual/courses-with-work-placements	29
	Postgraduate study \| UALwww.arts.ac.uk/study-at-ual/postgraduate-study	29
	Student Careers \| UALwww.arts.ac.uk/students/student-careers	29
	About UAL \| UALwww.arts.ac.uk/about-ual	28

Avoid using the same link text for different destinations

University of the Arts London

Where this issue has occurred