Cookies | UAL

Central Saint Martins | Central Saint Martins

Student career one-to-ones | UAL

London College of Communication | London College of Communication

Chelsea | Chelsea

London College of Fashion | London College of Fashion

Wimbledon | Wimbledon

Camberwell | Camberwell

People | UAL

UAL Bereavement support group | UAL

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2026

December 2025

University of the Arts London

	Title / URL	Issues
	Cookies \| UALwww.arts.ac.uk/cookies	72
	Central Saint Martins \| Central Saint Martinswww.arts.ac.uk/colleges/central-saint-martins	49
	Student career one-to-ones \| UALwww.arts.ac.uk/whats-on/student-career-one-to-ones24	44
	London College of Communication \| London College of Communicationwww.arts.ac.uk/colleges/london-college-of-communication	44
	Chelsea \| Chelseawww.arts.ac.uk/colleges/chelsea-college-of-arts	38
	London College of Fashion \| London College of Fashionwww.arts.ac.uk/colleges/london-college-of-fashion	36
	Wimbledon \| Wimbledonwww.arts.ac.uk/colleges/wimbledon-college-of-arts	36
	Camberwell \| Camberwellwww.arts.ac.uk/colleges/camberwell-college-of-arts	36
	People \| UALwww.arts.ac.uk/search/people	35
	UAL Bereavement support group \| UALwww.arts.ac.uk/whats-on/ual-bereavement-support-group	32

Avoid using the same link text for different destinations

University of the Arts London

Where this issue has occurred