Find an expert | University of Surrey

The Conversation | University of Surrey

Our history | University of Surrey

Institute for Sustainability | University of Surrey

Economics courses | University of Surrey

Sociology courses | University of Surrey

Student support | University of Surrey

Artificial intelligence | University of Surrey

University of Surrey

Student numbers | University of Surrey

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

September 2025

August 2025

Title / URL	Issues
Find an expert \| University of Surreywww.surrey.ac.uk/news/experts	68
The Conversation \| University of Surreywww.surrey.ac.uk/news/the-conversation	25
Our history \| University of Surreywww.surrey.ac.uk/about/facts/our-history	19
Institute for Sustainability \| University of Surreywww.surrey.ac.uk/institute-sustainability	18
Economics courses \| University of Surreywww.surrey.ac.uk/subjects/economics	18
Sociology courses \| University of Surreywww.surrey.ac.uk/subjects/sociology	18
Student support \| University of Surreywww.surrey.ac.uk/student-support	18
Artificial intelligence \| University of Surreywww.surrey.ac.uk/artificial-intelligence	18
University of Surreywww.surrey.ac.uk/	17
Student numbers \| University of Surreywww.surrey.ac.uk/about/facts/student-numbers	17

Avoid using the same link text for different destinations

University of Surrey

Where this issue has occurred