Personal Care | Unilever

Home Care | Unilever

Our strategy | Unilever

Leading the next era of corporate sustainability | Unilever

Beauty & Wellbeing | Unilever

Addressing climate change with action | Unilever

Our company | Unilever

Brands | Unilever

First time visit: View without clicking anything

Location Selector | Unilever

Do not link to an anchor on the page that does not exist. For example:
linking to `#content` without a valid destination such as `<body id="content"></body>`.

A common web design pattern is to use a named anchor to show an element via JavaScript, e.g.

```html
<a href="#foo" onclick="$('.bar').toggle();">Click me</a>
<div class="bar">
    This is some content.
</div>
``` 

In these cases, the anchor (`#foo`) should point to the `id` of the hidden element:

```html
<a href="#foo" onclick="$('#foo').toggle();">Click me</a>
<div id="foo">
    This is some content.
</div>
```

This way the semantic intent of the link is preserved, even without JavaScript. 
Note that doing so may require modification to your script, to prevent automatic 
scrolling to the named anchor.

linking-to-anchor-on-page-that-does-not-exist

January 2026

December 2025

Unilever

Title / URL	Issues
Personal Care \| Unileverwww.unilever.com/brands/personal-care/	2
Home Care \| Unileverwww.unilever.com/brands/home-care/	2
Our strategy \| Unileverwww.unilever.com/our-company/strategy/	2
Leading the next era of corporate sustainability \| Unileverwww.unilever.com/sustainability/	2
Beauty & Wellbeing \| Unileverwww.unilever.com/brands/beauty-wellbeing/	2
Addressing climate change with action \| Unileverwww.unilever.com/sustainability/climate/	1
Our company \| Unileverwww.unilever.com/our-company/	1
Brands \| Unileverwww.unilever.com/brands/	1
First time visit: View without clicking anythingwww.unilever.com/	1
Location Selector \| Unileverwww.unilever.com/location-selector/	1

Avoid linking to anchors that do not exist

Unilever

Where this issue has occurred