Ulta Customer Service Menu | Ulta Beauty

Hempz | Ulta Beauty

e.l.f. Cosmetics | Ulta Beauty

Sign Up For Special Offers | Ulta.com

Tree Hut | Ulta Beauty

Cosmetics, Fragrance, Skincare and Beauty Gifts | Ulta Beauty

Ulta Locations - Find an Ulta Near You | Ulta Beauty

Afterpay | Guest Services | Ulta Beauty

Order Status | Ulta Beauty

UB Media | Ulta Beauty

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Ulta Beauty

Title / URL	Issues
Ulta Customer Service Menu \| Ulta Beautywww.ulta.com/guestservices/all	2
Hempz \| Ulta Beautywww.ulta.com/brand/hempz	1
e.l.f. Cosmetics \| Ulta Beautywww.ulta.com/brand/elf-cosmetics	1
Sign Up For Special Offers \| Ulta.comwww.ulta.com/email/sign-up	1
Tree Hut \| Ulta Beautywww.ulta.com/brand/tree-hut	1
Cosmetics, Fragrance, Skincare and Beauty Gifts \| Ulta Beautywww.ulta.com/invented-url-for-404-page	1
Ulta Locations - Find an Ulta Near You \| Ulta Beautywww.ulta.com/stores	1
Afterpay \| Guest Services \| Ulta Beautywww.ulta.com/guestservices/afterpay	1
Order Status \| Ulta Beautywww.ulta.com/account/order-status	1
UB Media \| Ulta Beautywww.ulta.com/company/ubmedia	1

Ensure links explain their purpose

Ulta Beauty

Where this issue has occurred