New Beauty Products | Ulta Beauty

Cosmetics, Fragrance, Skincare, and Beauty Gifts | Ulta Beauty

Buy 2 Get 1 Free-Add 3 to bag | L'Oreal Cosmetics Buy 2 Get 1 Free (valid thru 12.27.25) | Ulta Beauty

On Sale Shark Beauty - 9 Products | Ulta Beauty

Lists (e.g., `<ul>` or `<ol>`) should only contain list items (`<li>`) as a direct descendant 
to ensure that screen readers can accurately report the amount of items contained in the list. 

## Example

In the following example, some screen readers would say this list has two items, instead of 
four: 

```html
<ul>
    <div class="some_class">
        <li>Example 1</li>
    </div>
    <div class="some_other_class">
        <li>Example 2</li>
        <li>Example 3</li>
        <li>Example 4</li>
    </div>
</ul>
```

To fix this, you would need to remove the `<div class="some_class">` and 
`<div class="some_other_class>` elements and ensure only `<li>` list items remain.

## Further reading

The [formal specification for the list element](https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ul)
shows what is and is not permitted inside an `<ul>` and `<ol>`.

See [Technique H88](https://www.w3.org/TR/WCAG20-TECHS/H88.html) for more information.

Title / URL	Issues
New Beauty Products \| Ulta Beautywww.ulta.com/shop/new-beauty-products?category=makeup	4
New Beauty Products \| Ulta Beautywww.ulta.com/shop/new-beauty-products?category=hair	4
Cosmetics, Fragrance, Skincare, and Beauty Gifts \| Ulta Beautywww.ulta.com/featured/holiday_bestofbeauty4	4
Buy 2 Get 1 Free-Add 3 to bag \| L'Oreal Cosmetics Buy 2 Get 1 Free (valid thru 12.27.25) \| Ulta Beautywww.ulta.com/promotion/buy-more-save-more/43286	4
On Sale Shark Beauty - 9 Products \| Ulta Beautywww.ulta.com/brand/shark-beauty?special+offer=sale	4

Ensure lists are marked up correctly

Ulta Beauty

Where this issue has occurred