Ways To Shop | Guest Services | Ulta Beauty

Semi-Annual Beauty Event | Daily Beauty Steals® | Ulta Beauty

New Beauty Products | Ulta Beauty

Anti-Frizz Crème - OUAI | Ulta Beauty

Cosmetics, Fragrance, Skincare, and Beauty Gifts | Ulta Beauty

Ulta Coupons, Promo Code, Coupon Code | Ulta Beauty

FREE Multi-Piece Surprise Gift with $30 Beauty Steal purchase - Variety | Ulta Beauty

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Ulta Beauty

Title / URL	Issues
Ways To Shop \| Guest Services \| Ulta Beautywww.ulta.com/guestservices/ways-to-shop/all	3
Semi-Annual Beauty Event \| Daily Beauty Steals® \| Ulta Beautywww.ulta.com/promotion/semi-annual-beauty-event	2
New Beauty Products \| Ulta Beautywww.ulta.com/shop/new-beauty-products	1
Anti-Frizz Crème - OUAI \| Ulta Beautywww.ulta.com/p/anti-frizz-creme-pimprod2043906?sku=2621586	1
Cosmetics, Fragrance, Skincare, and Beauty Gifts \| Ulta Beautywww.ulta.com/featured/ulta_exclusives	1
Ulta Coupons, Promo Code, Coupon Code \| Ulta Beautywww.ulta.com/promotion/coupon	1
Cosmetics, Fragrance, Skincare, and Beauty Gifts \| Ulta Beautywww.ulta.com/featured/sabe_march27_online	1
Cosmetics, Fragrance, Skincare, and Beauty Gifts \| Ulta Beautywww.ulta.com/featured/sabe_march28_online	1
Cosmetics, Fragrance, Skincare, and Beauty Gifts \| Ulta Beautywww.ulta.com/featured/sabe_march27_omni	1
FREE Multi-Piece Surprise Gift with $30 Beauty Steal purchase - Variety \| Ulta Beautywww.ulta.com/p/productDetail-pimprod2044257	1

Ensure links explain their purpose

Ulta Beauty

Where this issue has occurred