Education – Local Offer

SEND newsletters – Local Offer

Home – Local Offer

Health and social care – Local Offer

Local policies, guidance and legislation – Local Offer

Information for young people – Local Offer

Contact Us – Local Offer

Educational health and care (EHC) plans – Local Offer

Early years – Local Offer

Disclaimer – Local Offer

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

October 2025

September 2025

Stoke-on-Trent Local Offer

	Title / URL	Issues
	Education – Local Offerlocaloffer.stoke.gov.uk/education-4	23
	SEND newsletters – Local Offerlocaloffer.stoke.gov.uk/advice-support/send-newsletters	19
	Home – Local Offerlocaloffer.stoke.gov.uk/home?categoryId=29	11
	Health and social care – Local Offerlocaloffer.stoke.gov.uk/social-care-staying-safe-2	10
	Local policies, guidance and legislation – Local Offerlocaloffer.stoke.gov.uk/home/local-policies-guidance-legislatiion	8
	Information for young people – Local Offerlocaloffer.stoke.gov.uk/independent-1	8
	Contact Us – Local Offerlocaloffer.stoke.gov.uk/home/contact-us	8
	Educational health and care (EHC) plans – Local Offerlocaloffer.stoke.gov.uk/send-ehc-needs-assessment-1	8
	Early years – Local Offerlocaloffer.stoke.gov.uk/childcare-2	8
	Disclaimer – Local Offerlocaloffer.stoke.gov.uk/home/disclaimer/1	8

Avoid using the same link text for different destinations

Stoke-on-Trent Local Offer

Where this issue has occurred