Education – SEND Local Offer

SEND newsletters – SEND Local Offer

Home – SEND Local Offer

Understanding your child's needs – SEND Local Offer

Health and social care – SEND Local Offer

Disclaimer – SEND Local Offer

Contact Us – SEND Local Offer

Local policies, guidance and legislation – SEND Local Offer

Information for young people – SEND Local Offer

SEND support for learning – SEND Local Offer

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

September 2025

August 2025

Stoke-on-Trent Local Offer

	Title / URL	Issues
	Education – SEND Local Offerlocaloffer.stoke.gov.uk/education-4	23
	SEND newsletters – SEND Local Offerlocaloffer.stoke.gov.uk/advice-support/send-newsletters	19
	Home – SEND Local Offerlocaloffer.stoke.gov.uk/home?categoryId=29	11
	Understanding your child's needs – SEND Local Offerlocaloffer.stoke.gov.uk/advice-support/additional-resources/2	11
	Health and social care – SEND Local Offerlocaloffer.stoke.gov.uk/social-care-staying-safe-2	10
	Disclaimer – SEND Local Offerlocaloffer.stoke.gov.uk/home/disclaimer/1	8
	Contact Us – SEND Local Offerlocaloffer.stoke.gov.uk/home/contact-us	8
	Local policies, guidance and legislation – SEND Local Offerlocaloffer.stoke.gov.uk/home/local-policies-guidance-legislatiion	8
	Information for young people – SEND Local Offerlocaloffer.stoke.gov.uk/independent-1	8
	SEND support for learning – SEND Local Offerlocaloffer.stoke.gov.uk/send-local-offer-1	8

Avoid using the same link text for different destinations

Stoke-on-Trent Local Offer

Where this issue has occurred