Lunia 3D | Start Up Loans

Invest in Women Hub | Start Up Loans

Finnegan's Whiskers | Start Up Loans

Quarter | Start Up Loans

Eagle Divers | Start Up Loans

Evelyn Ecology | Start Up Loans

Murphy Golf | Start Up Loans

Bar Buoy | Start Up Loans

Limitless | Start Up Loans

Big Golf Tours | Start Up Loans

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

February 2025

January 2025

Start Up Loans Company website

Title / URL	Issues
Lunia 3D \| Start Up Loanswww.startuploans.co.uk/success-stories/lunia-3d	12
Invest in Women Hub \| Start Up Loanswww.startuploans.co.uk/about-us/invest-in-women-hub	12
Finnegan's Whiskers \| Start Up Loanswww.startuploans.co.uk/success-stories/finnegans-whiskers	11
Quarter \| Start Up Loanswww.startuploans.co.uk/success-stories/quarter	11
Eagle Divers \| Start Up Loanswww.startuploans.co.uk/success-stories/eagle-divers	11
Evelyn Ecology \| Start Up Loanswww.startuploans.co.uk/success-stories/evelyn-ecology	11
Murphy Golf \| Start Up Loanswww.startuploans.co.uk/success-stories/murphy-golf	11
Bar Buoy \| Start Up Loanswww.startuploans.co.uk/success-stories/bar-buoy	11
Limitless \| Start Up Loanswww.startuploans.co.uk/success-stories/limitless	11
Big Golf Tours \| Start Up Loanswww.startuploans.co.uk/success-stories/big-golf-tours	11

Avoid using the same link text for different destinations

Start Up Loans Company website

Where this issue has occurred