Invest in Women Hub | Start Up Loans

Lunia 3D | Start Up Loans

We Make Footballers | Start Up Loans

Limitless | Start Up Loans

Revive Pro | Start Up Loans

Big Golf Tours | Start Up Loans

Pluto Pets | Start Up Loans

Circular11 | Start Up Loans

Juni | Start Up Loans

The Gleevolution Factory | Start Up Loans

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

Start Up Loans Company website

	Title / URL	Issues
	Invest in Women Hub \| Start Up Loanswww.startuploans.co.uk/about-us/invest-in-women-hub	12
	Lunia 3D \| Start Up Loanswww.startuploans.co.uk/case-studies/lunia-3d	12
	We Make Footballers \| Start Up Loanswww.startuploans.co.uk/case-studies/we-make-footballers	11
	Limitless \| Start Up Loanswww.startuploans.co.uk/case-studies/limitless	11
	Revive Pro \| Start Up Loanswww.startuploans.co.uk/case-studies/revive-pro	11
	Big Golf Tours \| Start Up Loanswww.startuploans.co.uk/case-studies/big-golf-tours	11
	Pluto Pets \| Start Up Loanswww.startuploans.co.uk/case-studies/pluto-pets	11
	Circular11 \| Start Up Loanswww.startuploans.co.uk/case-studies/circular11	11
	Juni \| Start Up Loanswww.startuploans.co.uk/case-studies/juni	11
	The Gleevolution Factory \| Start Up Loanswww.startuploans.co.uk/case-studies/gleevolution-factory	11

Avoid using the same link text for different destinations

Start Up Loans Company website

Where this issue has occurred