Privacy Notice | Start Up Loans

The Sustainable Kitchen | Start Up Loans

Invest in Women Hub | Start Up Loans

Big Golf Tours | Start Up Loans

Minnie Me’s | Start Up Loans

Two Blues Solar | Start Up Loans

Evelyn Ecology | Start Up Loans

Proper Cornish Milk | Start Up Loans

Frazer’s Coffee Roasters | Start Up Loans

The Gleevolution Factory | Start Up Loans

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

July 2025

June 2025

Start Up Loans Company website

Title / URL	Issues
Privacy Notice \| Start Up Loanswww.startuploans.co.uk/privacy-policy	12
The Sustainable Kitchen \| Start Up Loanswww.startuploans.co.uk/success-stories/the-sustainable-kitchen	12
Invest in Women Hub \| Start Up Loanswww.startuploans.co.uk/about-us/invest-in-women-hub	12
Big Golf Tours \| Start Up Loanswww.startuploans.co.uk/success-stories/big-golf-tours	11
Minnie Me’s \| Start Up Loanswww.startuploans.co.uk/success-stories/minnie-mes	11
Two Blues Solar \| Start Up Loanswww.startuploans.co.uk/success-stories/two-blues-solar	11
Evelyn Ecology \| Start Up Loanswww.startuploans.co.uk/success-stories/evelyn-ecology	11
Proper Cornish Milk \| Start Up Loanswww.startuploans.co.uk/success-stories/proper-cornish-milk	11
Frazer’s Coffee Roasters \| Start Up Loanswww.startuploans.co.uk/success-stories/frazers-coffee-roasters	11
The Gleevolution Factory \| Start Up Loanswww.startuploans.co.uk/success-stories/gleevolution-factory	11

Avoid using the same link text for different destinations

Start Up Loans Company website

Where this issue has occurred