Buy Train Tickets | Book Train Tickets Online | Southern Railway

Trains to Brighton | Cheap Tickets | Southern Railway

Trains to Eastbourne | Cheap Tickets | Southern Railway

Buy tickets online | Southern

The Key Smartcard | Southern Railway

First time visit: View without clicking anything

Season Train Tickets | Buy Train Season Ticket | Southern Railway

Train Tickets | Book Train Tickets Online | Buy Train Tickets | Southern Railway

Assisted travel | Southern Railway

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

Southern

	Title / URL	Issues
	Buy Train Tickets \| Book Train Tickets Online \| Southern Railwaywww.southernrailway.com/tickets	36
	Trains to Brighton \| Cheap Tickets \| Southern Railwaywww.southernrailway.com/travel-inspiration/brighton	6
	Trains to Eastbourne \| Cheap Tickets \| Southern Railwaywww.southernrailway.com/travel-inspiration/eastbourne	5
	Buy tickets online \| Southernwww.southernrailway.com/tickets/your-online-account	1
	The Key Smartcard \| Southern Railwaywww.southernrailway.com/tickets/the-key-smartcard	1
	First time visit: View without clicking anythingwww.southernrailway.com/	1
	Season Train Tickets \| Buy Train Season Ticket \| Southern Railwaywww.southernrailway.com/tickets/season-tickets	1
	Train Tickets \| Book Train Tickets Online \| Buy Train Tickets \| Southern Railwaywww.southernrailway.com/	1
	Assisted travel \| Southern Railwaywww.southernrailway.com/accessibility/assisted-travel	1

Ensure links explain their purpose

Southern

Where this issue has occurred