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The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

Smithson Investment Trust

	Title / URL	Issues
	News Archive \| Smithsonwww.smithson.co.uk/news/archive/?fundsmith-news	21
	News Archive \| Smithsonwww.smithson.co.uk/news/archive/?terry-smith	21
	Smithson News \| Smithsonwww.smithson.co.uk/news/smithson-news/	21
	News Archive \| Smithsonwww.smithson.co.uk/news/archive/?external-news	21
	News \| Smithsonwww.smithson.co.uk/news	12
	News \| Smithsonwww.smithson.co.uk/news/	12
	First time visit: View without clicking anythingwww.smithson.co.uk/	11
	Home \| Smithsonwww.smithson.co.uk/	11
	About us \| Smithsonwww.smithson.co.uk/about-us/	1
	Smithson News \| Smithsonwww.smithson.co.uk/news/smithson-news/?id=x56pgpr	1

Ensure links explain their purpose

Smithson Investment Trust

Where this issue has occurred