Home markets | SEB

Fund experts | SEB

Sustainability experts | SEB

Family law experts | SEB

SEB Divisions | SEB

SEB Corporate governance | SEB

Career | SEB

Our role in society | SEB

Our experts | SEB

Den ledande nordiska affärsbanken | SEB

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

June 2025

May 2025

Skandinaviska Enskilda Banken (SEB)

	Title / URL	Issues
	Home markets \| SEBsebgroup.com/about-us/our-locations/home-markets	17
	Fund experts \| SEBsebgroup.com/about-us/our-experts/fund-experts	12
	Sustainability experts \| SEBsebgroup.com/about-us/our-experts/sustainability-experts	11
	Family law experts \| SEBsebgroup.com/about-us/our-experts/family-rights-experts	6
	SEB Divisions \| SEBsebgroup.com/about-us/our-divisions	5
	SEB Corporate governance \| SEBsebgroup.com/about-us/corporate-governance	5
	Career \| SEBsebgroup.com/career	4
	Our role in society \| SEBsebgroup.com/about-us/our-role-in-society	4
	Our experts \| SEBsebgroup.com/about-us/our-experts	3
	Den ledande nordiska affärsbanken \| SEBsebgroup.com/sv	3

Avoid using the same link text for different destinations

Skandinaviska Enskilda Banken (SEB)

Where this issue has occurred