Home markets | SEB

Fund experts | SEB

SEB Divisions | SEB

Our role in society | SEB

Career | SEB

Investor Relations | SEB

Our offering | SEB

Business Arena | SEB

Den ledande nordiska affärsbanken | SEB

The leading Nordic corporate bank | SEB

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

September 2025

August 2025

Skandinaviska Enskilda Banken (SEB)

Title / URL	Issues
Home markets \| SEBsebgroup.com/about-us/our-locations/home-markets	17
Fund experts \| SEBsebgroup.com/about-us/our-experts/fund-experts	12
SEB Divisions \| SEBsebgroup.com/about-us/our-divisions	5
Our role in society \| SEBsebgroup.com/about-us/our-role-in-society	4
Career \| SEBsebgroup.com/career	4
Investor Relations \| SEBsebgroup.com/investor-relations	3
Our offering \| SEBsebgroup.com/our-offering	3
Business Arena \| SEBsebgroup.com/our-offering/business-arena	3
Den ledande nordiska affärsbanken \| SEBsebgroup.com/sv	3
The leading Nordic corporate bank \| SEBsebgroup.com/	3

Avoid using the same link text for different destinations

Skandinaviska Enskilda Banken (SEB)

Where this issue has occurred