People | Our Impact | Serco

Performance | Our Impact | Serco

Governance | Our Impact | Serco

Planet | Our Impact | Serco

Place | Our Impact | Serco

Our Impact | Serco

Our people | Serco

ESG resources | Our Impact | Serco

Previous reports | Our Impact | Serco

Serco

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Title / URL	Issues
People \| Our Impact \| Sercowww.serco.com/our-impact/people	9
Performance \| Our Impact \| Sercowww.serco.com/our-impact/performance	8
Governance \| Our Impact \| Sercowww.serco.com/our-impact/governance	8
Planet \| Our Impact \| Sercowww.serco.com/our-impact/planet	7
Place \| Our Impact \| Sercowww.serco.com/our-impact/place	6
Our Impact \| Sercowww.serco.com/our-impact	5
Our people \| Sercowww.serco.com/our-people	4
ESG resources \| Our Impact \| Sercowww.serco.com/our-impact/esg-resources	3
Previous reports \| Our Impact \| Sercowww.serco.com/our-impact/previous-reports	3
Sercowww.serco.com/invented-url-for-404-page	1

Ensure links explain their purpose

Serco

Where this issue has occurred