Contact Us | Securian Financial

Financial Professionals | Securian Financial

Life Insurance | Securian Financial

Home | Securian Financial

First time visit: View without clicking anything

Credit Protection | Securian Financial

Insurance and Protection | Securian Financial

Newsroom | Securian Financial

Annuities | Securian Financial

Financials and Reports | Securian Financial

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2025

December 2024

Securian Financial Group

Title / URL	Issues
Contact Us \| Securian Financialwww.securian.com/contact-us.html	51
Financial Professionals \| Securian Financialwww.securian.com/financial-professionals.html	51
Life Insurance \| Securian Financialwww.securian.com/products-services/life-insurance.html	47
Home \| Securian Financialwww.securian.com/	47
First time visit: View without clicking anythingwww.securian.com/	47
Credit Protection \| Securian Financialwww.securian.com/products-services/credit-protection.html	45
Insurance and Protection \| Securian Financialwww.securian.com/insights-tools/insurance-protection.html	45
Newsroom \| Securian Financialwww.securian.com/about-us/newsroom.html	45
Annuities \| Securian Financialwww.securian.com/products-services/annuities.html	45
Financials and Reports \| Securian Financialwww.securian.com/about-us/financials-and-reports.html	45

Avoid using the same link text for different destinations

Securian Financial Group

Where this issue has occurred