Contact Us | Securian Financial

Financial Professionals | Securian Financial

Careers at Securian Financial | Securian Financial

Markets We Serve | Securian Financial

Diversity and Inclusion | Securian Financial

Newsroom | Securian Financial

Annuities | Securian Financial

Financials and Reports | Securian Financial

Sustainability | Securian Financial

About Securian Financial | Securian Financial

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

Securian Financial Group

Title / URL	Issues
Contact Us \| Securian Financialwww.securian.com/contact-us.html	53
Financial Professionals \| Securian Financialwww.securian.com/financial-professionals.html	43
Careers at Securian Financial \| Securian Financialwww.securian.com/about-us/careers.html	37
Markets We Serve \| Securian Financialwww.securian.com/about-us/markets-we-serve.html	37
Diversity and Inclusion \| Securian Financialwww.securian.com/about-us/diversity-inclusion.html	37
Newsroom \| Securian Financialwww.securian.com/about-us/newsroom.html	37
Annuities \| Securian Financialwww.securian.com/products-services/annuities.html	37
Financials and Reports \| Securian Financialwww.securian.com/about-us/financials-and-reports.html	37
Sustainability \| Securian Financialwww.securian.com/about-us/sustainability.html	37
About Securian Financial \| Securian Financialwww.securian.com/about-us/our-company.html	37

Avoid using the same link text for different destinations

Securian Financial Group

Where this issue has occurred