ERROR 404 | Rush Enterprises

Our Strategic Vision | Rush Enterprises

Our Story | Rush Enterprises

Our History | Rush Enterprises

Corporate Social Responsibility | Rush Enterprises

Find a Rush Enterprises Business Near You | Rush Enterprises

Report an Ethics Violation | Rush Enterprises

Industry News and Press Releases | Rush Enterprises

Our Businesses | Rush Enterprises

First time visit: View without clicking anything

When an image is the only content of a link, it should specify alternative text, 
via an `alt` attribute. The alternative text should describe the purpose of the link.

Without this, some users will be unable to determine what a link does, for example anyone 
using a screen reader.

To fix this, simply add an `alt` attribute to the image inside the link, e.g.:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
</a>
```

img-in-link-missing-alt

August 2025

July 2025

Rush Enterprises

Title / URL	Issues
ERROR 404 \| Rush Enterpriseswww.rushenterprises.com/invented-url-for-404-page	2
Our Strategic Vision \| Rush Enterpriseswww.rushenterprises.com/our-story/strategic-vision	2
Our Story \| Rush Enterpriseswww.rushenterprises.com/our-story	2
Our History \| Rush Enterpriseswww.rushenterprises.com/our-story/history	2
Corporate Social Responsibility \| Rush Enterpriseswww.rushenterprises.com/corporate-responsibility	2
Find a Rush Enterprises Business Near You \| Rush Enterpriseswww.rushenterprises.com/locations	2
Report an Ethics Violation \| Rush Enterpriseswww.rushenterprises.com/report-an-ethics-violation	2
Industry News and Press Releases \| Rush Enterpriseswww.rushenterprises.com/news/newsroom	2
Our Businesses \| Rush Enterpriseswww.rushenterprises.com/our-businesses	2
First time visit: View without clicking anythingwww.rushenterprises.com/	2

Specify alternative text for images inside links

Rush Enterprises

Where this issue has occurred