Our future is botanic | Kew

Families | Kew

Learning | Kew

Press and media | Kew

Kew members' area | Kew

Support us | Kew

School visits to Wakehurst | Kew

Families at Wakehurst | Kew

Our mission and priorities | Kew

Wakehurst tickets and prices | Kew

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2025

November 2025

Royal Botanic Gardens Kew

	Title / URL	Issues
	Our future is botanic \| Kewwww.kew.org/our-future-is-botanic	6
	Families \| Kewwww.kew.org/kew-gardens/families	6
	Learning \| Kewwww.kew.org/learning	3
	Press and media \| Kewwww.kew.org/about-us/press-media	3
	Kew members' area \| Kewwww.kew.org/membership/members-area	3
	Support us \| Kewwww.kew.org/support-us	2
	School visits to Wakehurst \| Kewwww.kew.org/wakehurst/school-visits	2
	Families at Wakehurst \| Kewwww.kew.org/wakehurst/families	2
	Our mission and priorities \| Kewwww.kew.org/about-us/our-mission-and-priorities	2
	Wakehurst tickets and prices \| Kewwww.kew.org/wakehurst/buy-tickets	2

Ensure links explain their purpose

Royal Botanic Gardens Kew

Where this issue has occurred