Families | Kew

Our future is botanic | Kew

Learning | Kew

Press and media | Kew

Kew members' area | Kew

School visits to Wakehurst | Kew

Kew membership | Kew

Families at Wakehurst | Kew

Nature Unlocked | Kew

Wakehurst tickets and prices | Kew

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Royal Botanic Gardens Kew

	Title / URL	Issues
	Families \| Kewwww.kew.org/kew-gardens/families	8
	Our future is botanic \| Kewwww.kew.org/our-future-is-botanic	6
	Learning \| Kewwww.kew.org/learning	3
	Press and media \| Kewwww.kew.org/about-us/press-media	3
	Kew members' area \| Kewwww.kew.org/membership/members-area	3
	School visits to Wakehurst \| Kewwww.kew.org/wakehurst/school-visits	2
	Kew membership \| Kewwww.kew.org/membership	2
	Families at Wakehurst \| Kewwww.kew.org/wakehurst/families	2
	Nature Unlocked \| Kewwww.kew.org/wakehurst/nature-unlocked	2
	Wakehurst tickets and prices \| Kewwww.kew.org/wakehurst/buy-tickets	2

Ensure links explain their purpose

Royal Botanic Gardens Kew

Where this issue has occurred