Regeneration – www.kingston.gov.uk

Kingston 2025 – www.kingston.gov.uk

Local Plan – www.kingston.gov.uk

Planning and Building Control – www.kingston.gov.uk

Flooding and drainage – www.kingston.gov.uk

Car Park – www.kingston.gov.uk

Planning – www.kingston.gov.uk

Leaseholders – www.kingston.gov.uk

Penalty Charge Notices (PCNs) – www.kingston.gov.uk

An `<img>` element inside a link must not specify alternative text that duplicates the
content of a text link inside or beside it.

For example, this code should be avoided:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
    Apple
</a>
```

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to
specify either a null (empty) `alt` attribute:

```html
<a href="/apple">
    <img src="apple.png" alt="">
    Apple
</a>
```

or to hide the image via `aria-hidden`:

```html
<a href="/apple">
    <img src="apple.png" aria-hidden="true">
    Apple
</a>
```

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links. 

See the [WAI Tutorial on decorative images](https://www.w3.org/WAI/tutorials/images/decorative/).

img-duplicate-alt

October 2025

September 2025

Royal Borough of Kingston upon Thames Council

Title / URL	Issues
Regeneration – www.kingston.gov.ukwww.kingston.gov.uk/regeneration-1	3
Kingston 2025 – www.kingston.gov.ukwww.kingston.gov.uk/kingston-2025-1	3
Kingston 2025 – www.kingston.gov.ukwww.kingston.gov.uk/kingston2025	3
Local Plan – www.kingston.gov.ukwww.kingston.gov.uk/policy/new-local-plan	2
Planning and Building Control – www.kingston.gov.ukwww.kingston.gov.uk/planning-development	2
Flooding and drainage – www.kingston.gov.ukwww.kingston.gov.uk/flooding-drainage	2
Car Park – www.kingston.gov.ukwww.kingston.gov.uk/directory/16/car-park	2
Planning – www.kingston.gov.ukwww.kingston.gov.uk/applications	2
Leaseholders – www.kingston.gov.ukwww.kingston.gov.uk/leaseholders-1	2
Penalty Charge Notices (PCNs) – www.kingston.gov.ukwww.kingston.gov.uk/pay-a-pcn	2

Avoid alternative text that is the same as adjacent text

Royal Borough of Kingston upon Thames Council

Where this issue has occurred