Student Life | Royal Academy of Music

Study | Royal Academy of Music

Support the Academy | Royal Academy of Music

Alumni | Royal Academy of Music

Get involved | Royal Academy of Music

Departments | Royal Academy of Music

Your visit | Royal Academy of Music

News | Royal Academy of Music

Museum | Royal Academy of Music

Multimedia | Royal Academy of Music

An `<img>` element inside a link must not specify alternative text that duplicates the
content of a text link inside or beside it.

For example, this code should be avoided:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
    Apple
</a>
```

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to
specify either a null (empty) `alt` attribute:

```html
<a href="/apple">
    <img src="apple.png" alt="">
    Apple
</a>
```

or to hide the image via `aria-hidden`:

```html
<a href="/apple">
    <img src="apple.png" aria-hidden="true">
    Apple
</a>
```

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links. 

See the [WAI Tutorial on decorative images](https://www.w3.org/WAI/tutorials/images/decorative/).

img-duplicate-alt

December 2025

November 2025

Royal Academy of Music

Title / URL	Issues
Student Life \| Royal Academy of Musicwww.ram.ac.uk/student-life	2
Study \| Royal Academy of Musicwww.ram.ac.uk/study	2
Support the Academy \| Royal Academy of Musicwww.ram.ac.uk/support-the-academy	2
Alumni \| Royal Academy of Musicwww.ram.ac.uk/alumni	2
Get involved \| Royal Academy of Musicwww.ram.ac.uk/alumni/get-involved	2
Departments \| Royal Academy of Musicwww.ram.ac.uk/study/departments	2
Your visit \| Royal Academy of Musicwww.ram.ac.uk/whats-on/your-visit	2
News \| Royal Academy of Musicwww.ram.ac.uk/news	2
Museum \| Royal Academy of Musicwww.ram.ac.uk/museum	2
Multimedia \| Royal Academy of Musicwww.ram.ac.uk/multimedia	2

Avoid alternative text that is the same as adjacent text

Royal Academy of Music

Where this issue has occurred