404 Page Not Found | RRD

End-to-End Supply Chain Management Solutions | RRD

CPG Industry Services and Solutions | RRD

Join RRD's Diverse Team and Accelerate Your Career

Comprehensive Client Services and Capabilities | RRD

First time visit: View without clicking anything

Search RRD Facility Locations All Over the World | RRD

Marketing | Brand & Creative Solutions | RRD

Spend Consulting for Optimal Communications Management | RRD

Basic to Complex Paperboard Folding Carton Manufacturing | RRD

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

November 2025

October 2025

R.R. Donnelley & Sons

	Title / URL	Issues
	404 Page Not Found \| RRDwww.rrd.com/invented-url-for-404-page	25
	End-to-End Supply Chain Management Solutions \| RRDwww.rrd.com/services/supply-chain	20
	CPG Industry Services and Solutions \| RRDwww.rrd.com/industries/consumer-and-retail/cpg	18
	Join RRD's Diverse Team and Accelerate Your Careerwww.rrd.com/about/careers	18
	Comprehensive Client Services and Capabilities \| RRDwww.rrd.com/services	17
	First time visit: View without clicking anythingwww.rrd.com/	15
	Search RRD Facility Locations All Over the World \| RRDwww.rrd.com/locations	15
	Marketing \| Brand & Creative Solutions \| RRDwww.rrd.com/services/marketing/brand-creative	15
	Spend Consulting for Optimal Communications Management \| RRDwww.rrd.com/services/print/spend-consulting	15
	Basic to Complex Paperboard Folding Carton Manufacturing \| RRDwww.rrd.com/services/packaging/folding-cartons	15

Avoid using the same link text for different destinations

R.R. Donnelley & Sons

Where this issue has occurred