Our Brands - PZ Cussons

Beauty - PZ Cussons

Baby - PZ Cussons

Contact Us - PZ Cussons

Corporate - PZ Cussons

Investors - PZ Cussons

News & Media - PZ Cussons

Sustainability - PZ Cussons

First time visit: View without clicking anything

PZ Cussons - Enhancing lives with extraordinary brands

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

PZ Cussons

Title / URL	Issues
Our Brands - PZ Cussonswww.pzcussons.com/our-brands/	64
Beauty - PZ Cussonswww.pzcussons.com/brand-category/beauty/	31
Baby - PZ Cussonswww.pzcussons.com/brand-category/baby/	31
Contact Us - PZ Cussonswww.pzcussons.com/contact-us/	29
Corporate - PZ Cussonswww.pzcussons.com/category/corporate/	26
Investors - PZ Cussonswww.pzcussons.com/investors/	24
News & Media - PZ Cussonswww.pzcussons.com/news/	24
Sustainability - PZ Cussonswww.pzcussons.com/sustainability/	21
First time visit: View without clicking anythingwww.pzcussons.com/	20
PZ Cussons - Enhancing lives with extraordinary brandswww.pzcussons.com/	20

Avoid using the same link text for different destinations

PZ Cussons

Where this issue has occurred