Womens | Primark

Baby Clothes| Outfits, Accessories & Shoes | Primark

Men's Fashion | Men's Clothes, Shoes & Accessories | Primark

Homeware | Home Furnishing & Accessories | Primark

Holiday Shop 2023 | Summer Clothes , Footwear, Accessories | Primark

Beauty Products | Makeup, Fragrance & Skincare | Primark

Back to School Supplies 2023 | Uniform, Shoes & Stationary | Primark

Collabs | Kids' Character Clothing & Accessories | Primark

Kids' Clothing | Children's Clothing, Shoes & Accessories | Primark

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

November 2024

October 2024

Primark

Title / URL	Issues
Womens \| Primarkwww.primark.com/en-gb/c/women	5
Baby Clothes\| Outfits, Accessories & Shoes \| Primarkwww.primark.com/en-gb/c/baby	5
Men's Fashion \| Men's Clothes, Shoes & Accessories \| Primarkwww.primark.com/en-gb/c/men	4
Homeware \| Home Furnishing & Accessories \| Primarkwww.primark.com/en-gb/c/home	3
Holiday Shop 2023 \| Summer Clothes , Footwear, Accessories \| Primarkwww.primark.com/en-gb/holiday-shop	3
Beauty Products \| Makeup, Fragrance & Skincare \| Primarkwww.primark.com/en-gb/c/beauty	3
Back to School Supplies 2023 \| Uniform, Shoes & Stationary \| Primarkwww.primark.com/en-gb/back-to-school	3
Collabs \| Kids' Character Clothing & Accessories \| Primarkwww.primark.com/en-gb/collabs	2
Kids' Clothing \| Children's Clothing, Shoes & Accessories \| Primarkwww.primark.com/en-gb/c/kids	1

Ensure links explain their purpose

Primark

Where this issue has occurred