Collabs | Primark

Shop Latest Beauty Products | Makeup, Fragrance & Skincare | Primark

Shop for Halloween 2024 | Costumes & Decorations | Primark

Shop Latest Women's Fashion | Clothes, Shoes & Accessories | Primark

Shop Baby Clothes & Nursery Essentials | Primark

Shop Latest Kids' Fashion | Clothes, Shoes & Accessories | Primark

Shop Latest Men's Fashion | Clothes, Shoes & Accessories | Primark

Rita Ora X Primark: Shop The New Collection | Primark

Shop Homeware | Buy Home Furnishing & Accessories | Primark

Click & Collect | Primark

Two adjacent links should not point to the same destination. You almost always want to combine the 
two links.

For example, it is quite common to link an image and text together like this:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
</a>
<a href="news.html">
    News
</a>
``` 

These adjacent links should be combined like so:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
    News
</a>
``` 

Links to `#` are ignored, as these are nearly always placeholders for JavaScript, e.g.:

```html
<a href="#" onclick="approve()">
    OK
</a>
<a href="#" onclick="reject()">
    Cancel
</a>
```

# Justification

Many users of assistive technology are only able to experience content sequentially - that is, they must
step through each part of the page, one part at a time. Often this is a slow process, potentially 
hampered by a physical impediment.

Stepping through redundant links is time consuming; for example users of a screen reader must 
hear each link read aloud in turn. 

This also simplifies your code. 

# Methodology

1. Find all links (`<a>` tags) on the page.
2. Ignore links pointing to `#`, as these are usually placeholders for JavaScript.
3. Flag links which are (a) separated only by whitespace and (b) which point to the 
   same absolute URL.  

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links.

duplicate-adjacent-link

January 2025

December 2024

Primark

Title / URL	Issues
Collabs \| Primarkwww.primark.com/en-gb/collabs	6
Shop Latest Beauty Products \| Makeup, Fragrance & Skincare \| Primarkwww.primark.com/en-gb/c/beauty	6
Shop for Halloween 2024 \| Costumes & Decorations \| Primarkwww.primark.com/en-gb/c/halloween	5
Shop Latest Women's Fashion \| Clothes, Shoes & Accessories \| Primarkwww.primark.com/en-gb/c/women	5
Shop Baby Clothes & Nursery Essentials \| Primarkwww.primark.com/en-gb/c/baby	5
Shop Latest Kids' Fashion \| Clothes, Shoes & Accessories \| Primarkwww.primark.com/en-gb/c/kids	5
Shop Latest Men's Fashion \| Clothes, Shoes & Accessories \| Primarkwww.primark.com/en-gb/c/men	5
Rita Ora X Primark: Shop The New Collection \| Primarkwww.primark.com/en-gb/rita-ora	5
Shop Homeware \| Buy Home Furnishing & Accessories \| Primarkwww.primark.com/en-gb/c/home	5
Click & Collect \| Primarkwww.primark.com/en-gb/click-and-collect	3

Combine adjacent links with the same destination

Primark

Where this issue has occurred