Shop Ladies' Clothes | Women's Clothing | Primark

Shop Latest Kids' Fashion | Clothes, Shoes & Accessories | Primark

Fashion, Home & Beauty | Primark

Winter Dresses | Dresses for Women | Primark

Shop Latest Beauty Products | Makeup, Fragrance & Skincare | Primark

Skirts for Women | Summer Skirts | Primark

Email Signup | Primark

Jeans for Women | Women's Jeans | Primark

Collabs | Primark

Women's New Arrivals: Clothing, Shoes & Accessories | Primark

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

July 2025

June 2025

Primark

Title / URL	Issues
Shop Ladies' Clothes \| Women's Clothing \| Primarkwww.primark.com/en-us/c/women/clothing	100
Shop Latest Kids' Fashion \| Clothes, Shoes & Accessories \| Primarkwww.primark.com/en-us/c/kids	100
Fashion, Home & Beauty \| Primarkwww.primark.com/en-gb	100
Winter Dresses \| Dresses for Women \| Primarkwww.primark.com/en-us/c/women/clothing/dresses	100
Shop Latest Beauty Products \| Makeup, Fragrance & Skincare \| Primarkwww.primark.com/en-us/c/beauty	100
Skirts for Women \| Summer Skirts \| Primarkwww.primark.com/en-us/c/women/clothing/skirts	100
Email Signup \| Primarkwww.primark.com/en-us/sign-up-and-subscribe	100
Jeans for Women \| Women's Jeans \| Primarkwww.primark.com/en-us/c/women/clothing/jeans	100
Collabs \| Primarkwww.primark.com/en-us/collabs	100
Women's New Arrivals: Clothing, Shoes & Accessories \| Primarkwww.primark.com/en-us/r/women/new-arrivals	100

Avoid using the same link text for different destinations

Primark

Where this issue has occurred