Shop Latest Beauty Products | Makeup, Fragrance & Skincare | Primark US

Collabs | Primark US

Shop for Christmas 2025 | Decorations, Gifts & Clothing | Primark US

Shop Latest Kids' Fashion | Clothes, Shoes & Accessories | Primark US

Men's Fashion | Men's Clothes, Shoes & Accessories | Primark US

Shop Latest Women's Fashion | Clothes, Shoes & Accessories | Primark US

Homeware | Home Furnishing & Accessories | Primark US

Baby & Nursery | Primark US

Primark Repair Workshops & Hacks | Primark US

invented-url-for-404-page

Two adjacent links should not point to the same destination. You almost always want to combine the 
two links.

For example, it is quite common to link an image and text together like this:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
</a>
<a href="news.html">
    News
</a>
``` 

These adjacent links should be combined like so:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
    News
</a>
``` 

Links to `#` are ignored, as these are nearly always placeholders for JavaScript, e.g.:

```html
<a href="#" onclick="approve()">
    OK
</a>
<a href="#" onclick="reject()">
    Cancel
</a>
```

# Justification

Many users of assistive technology are only able to experience content sequentially - that is, they must
step through each part of the page, one part at a time. Often this is a slow process, potentially 
hampered by a physical impediment.

Stepping through redundant links is time consuming; for example users of a screen reader must 
hear each link read aloud in turn. 

This also simplifies your code. 

# Methodology

1. Find all links (`<a>` tags) on the page.
2. Ignore links pointing to `#`, as these are usually placeholders for JavaScript.
3. Flag links which are (a) separated only by whitespace and (b) which point to the 
   same absolute URL.  

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links.

duplicate-adjacent-link

March 2026

February 2026

Primark

Title / URL	Issues
Shop Latest Beauty Products \| Makeup, Fragrance & Skincare \| Primark USwww.primark.com/en-us/c/beauty	6
Collabs \| Primark USwww.primark.com/en-us/collabs	6
Shop for Christmas 2025 \| Decorations, Gifts & Clothing \| Primark USwww.primark.com/en-us/c/christmas	6
Shop Latest Kids' Fashion \| Clothes, Shoes & Accessories \| Primark USwww.primark.com/en-us/c/kids	6
Men's Fashion \| Men's Clothes, Shoes & Accessories \| Primark USwww.primark.com/en-us/c/men	6
Shop Latest Women's Fashion \| Clothes, Shoes & Accessories \| Primark USwww.primark.com/en-us/c/women	6
Homeware \| Home Furnishing & Accessories \| Primark USwww.primark.com/en-us/c/home	6
Baby & Nursery \| Primark USwww.primark.com/en-us/c/baby	6
Primark Repair Workshops & Hacks \| Primark USwww.primark.com/en-us/love-it-for-longer	1
invented-url-for-404-pagewww.primark.com/en-us/invented-url-for-404-page	1

Combine adjacent links with the same destination

Primark

Where this issue has occurred