Prix Pictet | Pictet

Luxembourg | Asset and Wealth Management | The Pictet Group

Media relations | The Pictet Group

Pictet corporate ratings | The Pictet Group

History of Pictet - Stories | The Pictet Group

Annual review and financial reports | The Pictet Group

Contacts

Nurturing. The practice of protecting money as it grows. | Pictet

Legal notice - Terms of use

First time visit: View without clicking anything

Avoid opening links in a new tab or window. Where you must do this, include an explanation
in the text of the link.

## Why this matters

Opening links in a new tab or window breaks the back button and can be disorientating for 
novice web users, and the visually impaired. Generally you should avoid opening links in a
new tab or window, but if you have to, you should include text explaining that this will happen.

## How to fix

An explanation must be clear in the accessible text for the link. For example:

```html
<a href="products.html" target="_blank">
    Products (opens in new window)
</a>
```

Or, for an image inside a link:

```html
<a href="products.html" target="_blank">
    <img src="products.jpg" alt="Products (opens in new window)">
</a>
```

Rather than updating all of your links manually to do this, you can add a simple CSS
selector, such as:

```css
a[target="_blank"]:after {
    content: " (opens in new window)";
}
```

Note that doing this with an icon, is not sufficient to pass this check. The text must be
readable by screen readers.

Alternatively you can override the link text for accessible technologies (like screenreaders),
so that the appearance of the link does not change. For example:

```html
<a href="products.html" target="_blank" aria-label="Products (opens in new window)">
    Products
</a>
```

Note that if you do this, the `aria-label` will replace the text content of the link completely,
so it must still make sense in isolation.

## Terminology

Although it is common to say "opens in new window", almost all browsers now use tabs, and
so this terminology is potentially confusing. You may prefer: "opens in new tab".

## Methodology

1. Silktide considers all links on a page with a `target` attribute of `_blank`.
2. For each link, Silktide considers the screen-readable text of the link, which includes:
   * The text content of the link
   * Any `alt` text inside any images inside the link
   * Any `aria-label` or `aria-labelled-by` text
   * The `content` of the pseudo-elements `:before` and `:after`
3. This text is analysed for the presence of common text, including "opens new tab"
    and "opens new window". If the text is not found, the link fails the test.

## Further reading

Generally best practice is to avoid opening links in a new tab or window.  

The W3C provides detailed guidance on 
[when opening a link in a new window may be appropriate](https://www.w3.org/TR/WCAG20-TECHS/G200.html).

link-text-explains-open-in-new-window

February 2026

January 2026

Pictet Group

	Title / URL	Issues
	Prix Pictet \| Pictetwww.pictet.com/us/en/sustainability-responsibility/prix-pictet	40
	Luxembourg \| Asset and Wealth Management \| The Pictet Groupwww.pictet.com/us/en/offices/luxembourg	35
	Media relations \| The Pictet Groupwww.pictet.com/us/en/media-relations	34
	Pictet corporate ratings \| The Pictet Groupwww.pictet.com/us/en/about/pictet-corporate-ratings	33
	History of Pictet - Stories \| The Pictet Groupwww.pictet.com/us/en/about/origins-of-pictet	33
	Annual review and financial reports \| The Pictet Groupwww.pictet.com/us/en/about/annual-review	33
	Contactswww.pictet.com/us/en/contacts	32
	Nurturing. The practice of protecting money as it grows. \| Pictetwww.pictet.com/us/en/about/nurturing	32
	Legal notice - Terms of usewww.pictet.com/us/en/legal-documents-and-notes/terms-of-use	31
	First time visit: View without clicking anythingwww.pictet.com/us/en	31

Ensure links explain they open in a new tab

Pictet Group

Where this issue has occurred