ReAssure | Phoenix Group

Archive | Phoenix Group

Living longer | Phoenix Group

SunLife | Phoenix Group

Phoenix CIS | Phoenix Group

Our impact | Phoenix Group

Equity analysts | Phoenix Group

Announcements | Phoenix Group

People | Phoenix Group

Our brands | Phoenix Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Phoenix Group

Title / URL	Issues
ReAssure \| Phoenix Groupwww.thephoenixgroup.com/about-us/our-brands/reassure/	6
Archive \| Phoenix Groupwww.thephoenixgroup.com/investors/archive/	6
Living longer \| Phoenix Groupwww.thephoenixgroup.com/our-impact/people/living-longer/	5
SunLife \| Phoenix Groupwww.thephoenixgroup.com/about-us/our-brands/sunlife/	5
Phoenix CIS \| Phoenix Groupwww.thephoenixgroup.com/about-us/our-brands/phoenix-cis/	4
Our impact \| Phoenix Groupwww.thephoenixgroup.com/our-impact/	2
Equity analysts \| Phoenix Groupwww.thephoenixgroup.com/investors/equity-analysts/	2
Announcements \| Phoenix Groupwww.thephoenixgroup.com/investors/announcements/	2
People \| Phoenix Groupwww.thephoenixgroup.com/our-impact/people/	2
Our brands \| Phoenix Groupwww.thephoenixgroup.com/about-us/our-brands/	2

Ensure links explain their purpose

Phoenix Group

Where this issue has occurred