ONS Digital | Page 5 | Blog for the @ONSdigital team

ONS Digital | Page 4 | Blog for the @ONSdigital team

Data | ONS Digital

ONS Digital | Page 3 | Blog for the @ONSdigital team

ONS Digital | Page 44 | Blog for the @ONSdigital team

ONS Digital | Blog for the @ONSdigital team

First time visit: View without clicking anything

ONS Digital | Page 2 | Blog for the @ONSdigital team

website | ONS Digital

beta | ONS Digital

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2025

May 2025

ONS Digital

Title / URL	Issues
ONS Digital \| Page 5 \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/page/5/	4
ONS Digital \| Page 4 \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/page/4/	4
Data \| ONS Digitaldigitalblog.ons.gov.uk/category/data/	3
ONS Digital \| Page 3 \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/page/3/	3
ONS Digital \| Page 44 \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/page/44/	3
ONS Digital \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/	3
First time visit: View without clicking anythingdigitalblog.ons.gov.uk/	3
ONS Digital \| Page 2 \| Blog for the @ONSdigital teamdigitalblog.ons.gov.uk/page/2/	3
website \| ONS Digitaldigitalblog.ons.gov.uk/category/website/	2
beta \| ONS Digitaldigitalblog.ons.gov.uk/category/beta/	2

Ensure links explain their purpose

ONS Digital

Where this issue has occurred