Jobs at the NSPCC | NSPCC

Ways to give | NSPCC

Comprehensive child safety guide | NSPCC

Contact us | NSPCC

Learn about the NSPCC: keeping children safe across the UK | NSPCC

Search | NSPCC

Charity runs | NSPCC

What we do | NSPCC

Campaign with us | NSPCC

Donate to Charity Online | Give to NSPCC today | NSPCC

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

May 2025

April 2025

NSPCC

Title / URL	Issues
Jobs at the NSPCC \| NSPCCwww.nspcc.org.uk/about-us/jobs-careers/	5
Ways to give \| NSPCCwww.nspcc.org.uk/support-us/ways-to-give/	4
Comprehensive child safety guide \| NSPCCwww.nspcc.org.uk/keeping-children-safe/	4
Contact us \| NSPCCwww.nspcc.org.uk/about-us/contact-us/	4
Learn about the NSPCC: keeping children safe across the UK \| NSPCCwww.nspcc.org.uk/about-us/	3
Search \| NSPCCwww.nspcc.org.uk/search/	3
Charity runs \| NSPCCwww.nspcc.org.uk/charity-events/charity-runs/	3
What we do \| NSPCCwww.nspcc.org.uk/about-us/what-we-do/	3
Campaign with us \| NSPCCwww.nspcc.org.uk/support-us/campaigns/	3
Donate to Charity Online \| Give to NSPCC today \| NSPCCwww.nspcc.org.uk/support-us/ways-to-give/donate/	3

Ensure links explain their purpose

NSPCC

Where this issue has occurred