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When an image is the only content of a link, it should specify alternative text, 
via an `alt` attribute. The alternative text should describe the purpose of the link.

Without this, some users will be unable to determine what a link does, for example anyone 
using a screen reader.

To fix this, simply add an `alt` attribute to the image inside the link, e.g.:

```html
<a href="/apple">
    <img src="apple.png" alt="A red apple">
</a>
```

img-in-link-missing-alt

November 2025

October 2025

Nielsen Holdings

Title / URL	Issues
About \| Nielsenwww.nielsen.com/about-us/about/	3
About \| Nielsenwww.nielsen.com/about-us/	3
Insights \| Nielsenwww.nielsen.com/insights/	2
Media Planning Tools \| Nielsenwww.nielsen.com/solutions/media-planning/	2
Report Archives \| Nielsenwww.nielsen.com/insights/type/report/	2
Audiences Archives \| Nielsenwww.nielsen.com/insights/topic/audiences/	2
Privacy Principles \| Nielsenwww.nielsen.com/legal/privacy-principles/	2
Leadership \| Nielsenwww.nielsen.com/about-us/leadership/	2
Nielsen Panels \| Nielsenwww.nielsen.com/about-us/nielsen-panels/	2
Webinar Archives \| Nielsenwww.nielsen.com/insights/type/webinar/	2

Specify alternative text for images inside links

Nielsen Holdings

Where this issue has occurred