Who we are | NatWest Group

RBS International | Our brands | NatWest Group

Lombard | Our brands | NatWest Group

Coutts | Our brands | NatWest Group

Media contacts | NatWest Group

Sustainability | NatWest Group

NatWest Group

Our history | NatWest Group

Customer contacts | NatWest Group

FreeAgent | Our brands | NatWest Group

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

Natwest Group

	Title / URL	Issues
	Who we are \| NatWest Groupwww.natwestgroup.com/who-we-are.html	15
	RBS International \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/rbs-international.html	15
	Lombard \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/lombard.html	15
	Coutts \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/coutts.html	15
	Media contacts \| NatWest Groupwww.natwestgroup.com/news-and-insights/news-room/media-contacts.html	13
	Sustainability \| NatWest Groupwww.natwestgroup.com/sustainability.html	13
	NatWest Groupwww.natwestgroup.com/	13
	Our history \| NatWest Groupwww.natwestgroup.com/who-we-are/about-natwest-group/our-history.html	13
	Customer contacts \| NatWest Groupwww.natwestgroup.com/who-we-are/contact-us/customer-contacts.html	13
	FreeAgent \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/freeagent.html	13

Avoid using the same link text for different destinations

Natwest Group

Where this issue has occurred