Customer contacts | NatWest Group

Lombard | Our brands | NatWest Group

Who we are | NatWest Group

Coutts | Our brands | NatWest Group

RBS International | Our brands | NatWest Group

Contact us | NatWest Group

How to complain | NatWest Group

Sustainability | NatWest Group

Holt's | Our brands | NatWest Group

FreeAgent | Our brands | NatWest Group

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

July 2025

June 2025

Natwest Group

Title / URL	Issues
Customer contacts \| NatWest Groupwww.natwestgroup.com/who-we-are/contact-us/customer-contacts.html	23
Lombard \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/lombard.html	19
Who we are \| NatWest Groupwww.natwestgroup.com/who-we-are.html	19
Coutts \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/coutts.html	19
RBS International \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/rbs-international.html	19
Contact us \| NatWest Groupwww.natwestgroup.com/who-we-are/contact-us.html	18
How to complain \| NatWest Groupwww.natwestgroup.com/who-we-are/contact-us/how-to-complain.html	17
Sustainability \| NatWest Groupwww.natwestgroup.com/sustainability.html	17
Holt's \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/holts.html	17
FreeAgent \| Our brands \| NatWest Groupwww.natwestgroup.com/who-we-are/our-brands/freeagent.html	17

Avoid using the same link text for different destinations

Natwest Group

Where this issue has occurred