Discover the National Trust | National Trust

Ways to support us | National Trust

London | South East | National Trust

Sussex | National Trust

Yorkshire | England | National Trust | National Trust

Norfolk | East Anglia | National Trust

National Trust Holidays | National Trust

Bath and Bristol | South West | England | National Trust

What does the National Trust do? | National Trust

Suffolk | East Anglia | National Trust

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

May 2025

April 2025

National Trust

Title / URL	Issues
Discover the National Trust \| National Trustwww.nationaltrust.org.uk/discover	16
Ways to support us \| National Trustwww.nationaltrust.org.uk/support-us	11
London \| South East \| National Trustwww.nationaltrust.org.uk/visit/london	11
Sussex \| National Trustwww.nationaltrust.org.uk/visit/sussex	10
Yorkshire \| England \| National Trust \| National Trustwww.nationaltrust.org.uk/visit/yorkshire	10
Norfolk \| East Anglia \| National Trustwww.nationaltrust.org.uk/visit/norfolk	10
National Trust Holidays \| National Trustwww.nationaltrust.org.uk/holidays	9
Bath and Bristol \| South West \| England \| National Trustwww.nationaltrust.org.uk/visit/bath-bristol	8
What does the National Trust do? \| National Trustwww.nationaltrust.org.uk/our-cause	8
Suffolk \| East Anglia \| National Trustwww.nationaltrust.org.uk/visit/suffolk	7

Avoid using the same link text for different destinations

National Trust

Where this issue has occurred