In-Person and Online Events | Mintel

News, Insights and Articles | Mintel

Retail Industry and Market Insights | Mintel

Press office | Mintel

Household Industry and Market Insights | Mintel

Insurance Industry and Market Insights | Mintel

Packaging Industry and Market Insights | Mintel

Technology Industry and Market Insights | Mintel

About | Mintel

Government Industry Insights | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2024

November 2024

Mintel

	Title / URL	Issues
	In-Person and Online Events \| Mintelwww.mintel.com/insights/events/	96
	News, Insights and Articles \| Mintelwww.mintel.com/insights/articles/	12
	Retail Industry and Market Insights \| Mintelwww.mintel.com/insights/retail/	12
	Press office \| Mintelwww.mintel.com/press-centre/	12
	Household Industry and Market Insights \| Mintelwww.mintel.com/insights/household/	11
	Insurance Industry and Market Insights \| Mintelwww.mintel.com/insights/insurance/	11
	Packaging Industry and Market Insights \| Mintelwww.mintel.com/insights/packaging/	9
	Technology Industry and Market Insights \| Mintelwww.mintel.com/insights/technology/	6
	About \| Mintelwww.mintel.com/about/	6
	Government Industry Insights \| Mintelwww.mintel.com/insights/government/	5

Ensure links explain their purpose

Mintel

Where this issue has occurred